How do we position Centraal Museum as the centre of contemporary art in the Netherlands? And allow freedom of content for curators? And create strong brand cues? It’s something that could have you going around in circles. Which in this instance would have been no bad thing. A central location at the centre of the Netherlands for the centre of contemporary art. The circle was round. The circle became central to all the ideas.
This project was a collaboration between Lesley Moore and Roel Stavorinus.
