Like minds that don’t think alike

Melvin Day is a group of senior strategists with a common bond. All good at what we do, but all with unique individual talents. We complement each other, rather than just thinking the same. Which of course, is good news for our clients.

We are pragmatic strategists. So we translate strategy into concrete applications as quickly as possible. That’s how you best prove it useful. Because strategy arises from the conversation about it, we believe in close cooperation based on trust and the desire to work together.

Our team

Who is Roel Stavorinus?

Roel is the founder and world’s first Melvin Day. His specialist subjects are corporate identity, corporate culture and corporate behaviour. He is keenly interested in how people work and communicate with each other and the outside world. To keep an objective view, he lives far, far away from people, in a small remote farmhouse in Noord-Brabant.

Dennis van der Meule. Loves it when a plan comes together.

A creative strategist with a desperate need for perfection. Loves great concepts and solid ideas. A well hidden secret: he is even capable of turning those ideas into reality. Dennis is dedicated to raise roofs, blow minds, socks off and people away. Dennis is co-father of Melvin Day.

Annoek Jansen, a qualitative researcher of rare quality.

20 years of analysing, questioning, digging, facilitating, consulting, moderating, exploring, positioning, training, recommending, searching and researching. Annoek finds findings in findings. Insights in insights. She’s painted more big pictures than you’ll find in the Louvre.

Paul Falla. Not your typical typical Brit.

Native English copywriter, born in London to Greek, Irish stock, with a mysteriously Spanish surname. Worked in London, Stockholm, Amsterdam and Shanghai, as a Creative Director of advertising agencies, digital agencies, design bureaus and a PR company. Also, Marketing Director for an international pet food brand. Over 30 years of experience, he is finally ready to be Melvin Day.